The Effectiveness of Green-Nudges in Promoting Water Conservation

R. Rila, A. Mithursan and D.I.J. Samaranayake

MPRA Paper from University Library of Munich, Germany

Abstract: The study makes an effort to experiment the effectiveness of green nudges in promoting water conservation and fostering a sustainability mindset in an educational setting. The objective of the study is to explore the potential for fostering a sustainability mindset at the school level by using green nudges to encourage environmentally conscious water conservation behaviors. The methodological application was a field experiment with a post-intervention quantitative analysis, strategically placed visual prompts (stickers) were used to encourage water-saving behavior among students, teachers, and staff. The results show a significant reduction in water wastage, highlighting the impact of green nudges. Regression analysis indicates that responsiveness to green nudges and knowledge of environmental issues are significant predictors of water conservation behavior. The study concludes that tailored, strategically placed nudges can effectively promote sustainable behaviors in schools. These findings offer valuable insights for educators, policymakers, and sustainability practitioners, emphasizing the importance of integrating sustainability education to maintain long-term behavioral changes.

Keywords: Behavioral choices; Green-nudges; Sustainability mindset; Water conservation. (search for similar items in EconPapers)
JEL-codes: D71 Q01 Q57 Z0 (search for similar items in EconPapers)
Date: 2024-01, Revised 2024-10
New Economics Papers: this item is included in nep-agr, nep-env, nep-exp, nep-nud and nep-reg
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