The Awareness Level of CRM in Czech Production Organizations and Services

Halina Starzyczna () and Pavlína Pellešová

MPRA Paper from University Library of Munich, Germany

Abstract: CRM has noted the dizzying career in last years, though it happens, that it is often connected only with the computer program. The management of customer relationship is the something more important in reality. It is the philosophy of new marketing conception. That is the reason too, why many managers think about CRM. We chose from made primary research the most substantial questions, which make possible to find out, how Czech organizations understand CRM and what experiences they have with CRM.

Keywords: CRM; organizations in production; organizations in services; awareness level of CRM; Priorities of requirements in CRM; current situation (search for similar items in EconPapers)
JEL-codes: M13 (search for similar items in EconPapers)
Date: 2007
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Published in Acta Academica Karviniensia (2007): pp. 162-170

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:12291

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