Social Duty and Her Function in Communication Strategy of Firm

Georgiana Lavinia Tanasoiu () and Constanţa Enea ()

MPRA Paper from University Library of Munich, Germany

Abstract: Social responsibility is not charity, it’s a duty. Today we see all major companies following social responsibility. Social duty is not only attention allotted consumers, customers and contractors, communions and environment, as well employees and implicit their family. In concept triple bottom line, social duty presume achievements of social level, financial plane and environment level and follow a positive impact on society and, in same time, financial achievements. Education is an area that gets a lot of interest.

Keywords: management consultancy; consultancy company; efficient management (search for similar items in EconPapers)
JEL-codes: E00 G10 J53 (search for similar items in EconPapers)
Date: 2008-11-23
New Economics Papers: this item is included in nep-cse
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