Evolution of digital marketing

Cristian Morozan, Elena Enache and Camelia Vechiu

MPRA Paper from University Library of Munich, Germany

Abstract: The people who receive the information and buy products/services migrate, nowadays, from traditional to on-line media, a greater number of them is accessing the desired news from specialized sites and from mobile devices, anywhere and anytime. The fast adopting of new technologies affects – and transform – manufacturing, distribution and consume, but to optimize on-line channels is necessary to act objectively, and to found the decisions on performance key indicators. In the process of adapting to these market changes, the marketers have the opportunity to reach a different audience through on-line and mobile instruments. This approach based on real data, facilitated by web analysis, helps companies to focus the efforts and to have success with the new offer versions.

Keywords: digital marketing; blog; mobile marketing; interactive television (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2009-03-02
New Economics Papers: this item is included in nep-cul, nep-ict and nep-mkt
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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:13725

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