Market Share Discounts and Investment Incentives

Igor Sloev

MPRA Paper from University Library of Munich, Germany

Abstract: The paper investigates pro- and anticompetitive e¤ects of the use of market share discounts (MSD�s). While MSD�s can be used for exploiting a dominant position and may lead to a welfare reduction, MSD�s also can serve as an e¢ cient device for the creation of incentives. Particularly, if a �nal demand for an upstream manufacturer�s good depends on a promotional e¤ort of a retailer, the manufacturer can e¤ectively use MSD�s to induce an optimal level of the retailer�s e¤ort. Moreover, it is possible that MSD�s have a positive impact both on the consumers�surplus and the total industry pro�ts. Thus the use of MSD�s should not be treated as an anticompetitive practice a priori, but rather it has to be judged on a case-by-case basis.

Keywords: market-share discounts; vertical restraints; incentives (search for similar items in EconPapers)
JEL-codes: L22 L25 L42 (search for similar items in EconPapers)
Date: 2007
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:13990

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