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Tourism Marketing: A Service Marketing perspective

Srinivasan Kannan

MPRA Paper from University Library of Munich, Germany

Abstract: Tourism is a service sector which earns a substantial foreign exchange to developing countries. In India, Kerala is one of the important destination for the international tourists with its unique nature beauty with backwaters, mountains and beaches. To make the tourism a great success one has to take advantage of the modern technology to full extent. Present paper is an attempt to market tourism by adapting the service marketing approach for achieving great success.

Keywords: Tourism; Service Marketing; 8 Ps; Marketing Mix (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2009
New Economics Papers: this item is included in nep-cwa and nep-tur
References: View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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