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How does biotech food labelling affect consumers’ purchasing preferences and the market? Evidence from urban China

Funing Zhong and Xi Chen

MPRA Paper from University Library of Munich, Germany

Abstract: This paper examines whether and how biotech labelling has had an impact on Chinese consumers’ vegetable oil purchasing decisions. The authors used sales data from Nanjing and household survey data from Jiangsu province. They found that the market share of biotech oils immediately decreased as a result, though the decrease was small in absolute terms (but statistically significant). In addition, the changes in the biotech oil market share were affected by the structural effect of the rich, while there was no apparent gross consumption effect of the poor, which could have been underestimated due to a series of factors concerning the two datasets applied.

Keywords: biotech labelling; actual sales data; vegetable oil; market share; China (search for similar items in EconPapers)
JEL-codes: P46 Q13 Q18 (search for similar items in EconPapers)
Date: 2009-03
New Economics Papers: this item is included in nep-agr, nep-mkt and nep-tra
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Published in Outlook on Agriculture 1.38(2009): pp. 63-70

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