Americanización y consumo de masas, la distribución alimentaria en España, 1947-2007

Americanization and mass consumption, the distribution of food in Spain, 1947 - 2007

J. Carles Maixé-Altés

MPRA Paper from University Library of Munich, Germany

Abstract: The main objective of this article is to provide a robust analysis, in conceptual, historical and chronological terms, of the modern food distribution systems in Spain, a relatively recent area of research. To this end, different previously unused business sources are used, including professional reviews and journals, material which has been largely neglected. These sources shed light on the history food distribution in Spain. Special emphasis is placed upon the initial phase of the modern era of distribution and the role of some of the pioneers in the field. The revolution in retailing, which began in the 1970’s, is also placed under the spotlight, illuminating the structural changes that have lead to an intense process of concentration in the sector.

Keywords: Food distribution; Americanization; mass consumption; retailing revolution; business strategies (search for similar items in EconPapers)
JEL-codes: N74 N84 (search for similar items in EconPapers)
Date: 2008-12
New Economics Papers: this item is included in nep-his
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