Simulating Online Business Models

Stephan Schuster () and Nigel Gilbert

MPRA Paper from University Library of Munich, Germany

Abstract: The online content market for news and music is changing rapidly with the spread of technology and innovative business models (e.g. the online delivery of music, specialised subscription news services). It is correspondingly hard for suppliers of online content to anticipate developments and the effects of their businesses. The paper describes a prototype multiagent simulation to model possible scenarios in this market. The simulation is intended for use by business strategists and has been developed using a participatory, rapid prototyping methodology. The implications of the method and the characteristics of the domain for the design are considered.

Keywords: agent-based modelling; market simulation (search for similar items in EconPapers)
JEL-codes: C63 (search for similar items in EconPapers)
Date: 2004-05-01
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Published in 5th workshop on agent-based simulation (Lisbon, Portugal): Society for Modeling and Simulation International (2004): pp. 55-61

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:15070

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