e-Business Management – the particular form of management

Marinela Lazarica

MPRA Paper from University Library of Munich, Germany

Abstract: Lots of business experts have great ideas about the ways in which Web technologies can be used to enhance customer/partner relationships, increase market share, enhance competitive advantage, etc. However, many of these e-business ideas never take shape simply because it was so difficult to "sell" the idea to the key business decision-makers. What is the key to selling an e-business idea to decision-makers? What are the strategic factors who make this idea to become real? I think that the key is to try to understand the decision from their perspective.

Keywords: e-business systems; e-business management; IT infrastructure; business decision (search for similar items in EconPapers)
JEL-codes: L86 (search for similar items in EconPapers)
Date: 2008-04
New Economics Papers: this item is included in nep-mkt
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Published in Economic Review, ISSN 1582-6260 supliment 2, 2008 (2008): pp. 80-83

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