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Electronic Payment Instruments use, as perceived by consumers in Macedonia

Besim Abdullai ()

MPRA Paper from University Library of Munich, Germany

Abstract: Electronic Payment Instruments in Macedonia are very used and spread evenly among the population, although compare to EU member countries their use is lagging behind. This paper represents findings about the customer behaviors toward e-commerce activities, use of electronic cards in Internet, at point of sales, and ATMs. The objective of this survey was to test the availability of Internet services to customers, the way they access Internet, the way they use EPI and EPS, and at the end to draw conclusions if they trust on e-businesses. The question to be answered is, what should be done to enhance the customer convenience: a) to increase the number of acceptance points, b) to increase the number of EPI in circulation, c) to have cheaper access in Internet, or d) to invest more in e-commerce applications.

Keywords: Electronic Payment Instruments; customer survey; e-commerce; Internet services (search for similar items in EconPapers)
JEL-codes: M1 D12 E42 G20 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-ict and nep-mkt
Date: 2009-03, Revised 2009-03-21
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