Branding Ghana

Eunice Ofori

MPRA Paper from University Library of Munich, Germany

Abstract: Ghana being a developing nation should embark on a national rebranding campaign to change its image domestically and internationally. This paper focuses on ways in which the Ghanaian government can achieve its goals, where the campaign wouldn’t just be another governmental propaganda, but prove worthy of taxpayers’ money, with the effects witnessed by all.

Keywords: Ghana; country branding; tourism (search for similar items in EconPapers)
JEL-codes: H11 M31 P41 (search for similar items in EconPapers)
Date: 2009-09-12, Revised 2009-09-17
New Economics Papers: this item is included in nep-afr and nep-tur
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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:17344

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