Evaluarea unei afaceri in franciza

Denisa Elena Parpandel, Nicoleta Belu, Albici Mihaela (), Cristina Tenovici and Ionela Carmen Rizea

MPRA Paper from University Library of Munich, Germany

Abstract: Evaluation of a franchise business Parpandel Denisa Elena, Faculty of Management Marketing in Economic Business, Rm. Valcea, “Constantin Brancoveanu” University, Pitesti, Romania Belu Nicoleta, Faculty of Management Marketing in Economic Business, Rm. Valcea, “Constantin Brancoveanu” University, Pitesti, Romania Albici Mihaela, Faculty of Management Marketing in Economic Business, Rm. Valcea, “Constantin Brancoveanu” University, Pitesti, Romania Ţenovici Cristina Otilia, Faculty of Management Marketing in Economic Business, Rm. Valcea, “Constantin Brancoveanu” University, Pitesti, Romania Rizea Ionela Carmen, Faculty of Management Marketing in Economic Business, Rm. Valcea, “Constantin Brancoveanu” University, Pitesti, Romania The contents of this paper I will try to address all those interested in studying the system of franchising, both theoreticians and practitioners in this field to contribute to the progress of this system in our country. Franchising is a reality in motion which will write more, being on time to find a theoretical foundation able to provide solutions for all aspects and economic instruments involved a commercial phenomenon. Therefore, franchising can and should be successful adventure for both franchisees and franchise, for those who are guided by ethics and passion, vision and innovation, and for those who want to develop franchises or franchise network . The aim is to highlight research opportunities to improve the system of franchising as a strategy for penetrating foreign markets in Romania and not only because the franchise is the fastest and safest way to becoming a business owner, and its success depends on what you do owner - franchisee, i.e. not repeat the mistakes inherent in any beginning business and risk losing everything at each "turning point" of the road. Typically, franchisees receive information and knowledge vital to business success in exchange for various fees they pay to those who purchased the business, that the franchisor. The success of franchises is most dependent on one man: the franchisee, and to be successful is not enough that it will have the necessary knowledge to purchase a license and to build a franchise unit, to arrange and start businesses in within this unit. Franchisee must be dedicated to his work, it must have the desire and willingness to work hard and ability to remain motivated, ability to do business.

Keywords: Keywords: franchising; evaluation; business; strategy (search for similar items in EconPapers)
JEL-codes: F2 L21 M1 (search for similar items in EconPapers)
Date: 2009-10-26
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