Evoluţii şi semnificaţii ale operaţiunilor de franchising pe plan naţional şi internaţional

Denisa Elena Parpandel, Cecilia Gabriela Stanciulescu, Iuliana Ciochina, Carmen Iordache and Ionela Carmen Rizea

MPRA Paper from University Library of Munich, Germany

Abstract: The contents of this paper I will try to address all those interested in studying the system of franchising, both theoreticians and practitioners in this field to contribute to the progress of this system in our country. Franchising is a reality in motion which will write more, being on time to find a theoretical foundation able to provide solutions for all aspects and economic instruments involved a commercial phenomenon. Novelty apparent basis of: • importance and the complexity and variety of system franchise (franchise), but at the same time very interesting and appropriate, the pace with this growing vertical marketing system and contract in the world economy; • that specialized in Romanian literature is not enough work to deal with the franchise system as a whole broad issue of the whole system; • theoretical and practical knowledge in this area are generally poor in our country, for development imposed by the very nature deeply International franchise system; • deeply democratic franchise system in terms of organization, where relations between franchisors and franchisees are partnership firms having independent franchisees legal and financial part to ensure a more cooperative advantage superior to other systems in the world economy; • by expanding the franchise system existence and create new jobs, promoting and strengthening the middle class society of a country; • universal economic reality created the concept of globalization to achieve world number one organizational system. One of the major systems of vertical organization and service area is considered disposal and franchise system, widely practiced in contemporary economy; • this system can join with small steps between the pillars of economic and financial stability of the new millennium. The success of franchises is most dependent on one man: the franchisee, and to be successful is not enough that it will have the necessary knowledge to purchase a license and to build a franchise unit, to arrange and start businesses in within this unit. Franchisee must be dedicated to his work, it must have the desire and willingness to work hard and ability to remain motivated, ability to do business.

Keywords: franchising; business; evolution; strategy (search for similar items in EconPapers)
JEL-codes: D40 D80 D81 (search for similar items in EconPapers)
Date: 2009-11-04
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