Social Networking: Changing the way we communicate and do business

Kevin Jones (kevin@kevindjones.net)

MPRA Paper from University Library of Munich, Germany

Abstract: This paper reviews the value of social networking and the impact it can have on small and large businesses. The paper also reviews the Social Networking Business Plan and the power of recommender networks. Examples are given of inbound and outbound marketing techniques. Social Networking is an integral part of inbound marketing. A synopsis of the evolving demographic of social networkers is presented to add clarity and show potential for social networking websites and tools.

Keywords: social networking; business; Facebook; The Social Network Business Plan; Social Networking Strategy; social networking demographics; inbound marketing; outbound marketing; advertising in the 21st century (search for similar items in EconPapers)
JEL-codes: D71 D83 M13 Z13 (search for similar items in EconPapers)
Date: 2009-10-15
New Economics Papers: this item is included in nep-mkt, nep-net and nep-soc
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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:18502

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