Предпринимательство и маркетинг

Entrepreneurship and marketing

Roman Sidorchuk

MPRA Paper from University Library of Munich, Germany

Abstract: This article analyzes the relationship marketing and entrepreneurship. Marketing considered as an integral part of entrepreneurship. Commit role in relationship marketing and entrepreneurship innovation. The role of marketing in the search for potential market demand of innovation as the scope of latent or unmet needs of customers. Shown the lack of marketing in today's special marketing tools for entrepreneurs.

Keywords: marketing and entrepreneurship; marketing tools and marketing in small business; marketing and innovation; marketing and business growth; marketing for the entrepreneur (search for similar items in EconPapers)
JEL-codes: L22 L26 M13 M19 M30 M31 M39 (search for similar items in EconPapers)
Date: 2009-05-10
References: View references in EconPapers View complete reference list from CitEc
Citations:

Published in Вестник Российской экономической академии им. Г.В. Плеханова (Journal Russian Economical Plehanov's Academy) ISSN 815-834X 2009.4(29)(2009): pp. 75-82

Downloads: (external link)
https://mpra.ub.uni-muenchen.de/19115/1/MPRA_paper_19115.pdf original version (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:19115

Access Statistics for this paper

More papers in MPRA Paper from University Library of Munich, Germany Ludwigstraße 33, D-80539 Munich, Germany. Contact information at EDIRC.
Bibliographic data for series maintained by Joachim Winter ().