Маркетинговый аспект формирования оптимального промышленного ассортимента товара для малого бизнеса

Marketing aspect of formation of optimum industrial assortment of the goods in the conditions of SME

Roman Sidorchuk ()

MPRA Paper from University Library of Munich, Germany

Abstract: Article deals with matters of quantitative methods of creating the optimal range for a small manufacturing enterprise. The classical approach to the formation of an optimal production program based on mathematical methods for linear programming is viewed through the prism of consumer preferences. As a result of proposed road modernization of the classical scheme, taking into account consumer preferences on the basis of the model Fishbein. An example of the use of standard software for creating the optimal range of industrial products for small manufacturing enterprises.

Keywords: Количественные методы маркетинга; формирование ассортимента; расчетные методы маркетинга; аналитические инструменты маркетинга; линейное программирование; предпочтения потребителей; модель потребителей; ABC анализ; Метод Дибба Симпкина; математические модели маркетинга; оптимальная производственная программа; MS Office Excel; поиск решения; математическое программирование; модель товара; мультиатрибутивный товар; детерминирующие атрибуты товара; промышленный ассортимент; промышленный ассортимент продукции; Quantitative methods of marketing; assortment formation; calculation methods of marketing; analytical instruments of marketing; linear programming; preferences of consumers; model of consumers; ABC analysis; Methods the product assortment analysis; The; the optimum production program; MS Office Excel; decision search; mathematical programming; mathematical model in marketing; linear programming determines; goods model; the multiattributive goods; determining attributes of the goods; industrial assortment (search for similar items in EconPapers)
JEL-codes: D24 E23 L00 L10 L11 L16 L23 L26 M30 M31 O21 O24 O25 (search for similar items in EconPapers)
Date: 2008-11-10
References: View complete reference list from CitEc
Citations:

Published in Маркетинг в России и за рубежом (Marketing in Russia and abroad) 2009.1(2009): pp. 72-81

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:19138

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