Aplikácia log-lineárnej analýzy v marketingovom výskume

Application of log-linear analysis in marketing research

Eva Litavcová and Ivana Butoracová Šindleryová

MPRA Paper from University Library of Munich, Germany

Abstract: The aim of the article is to point out the possibility of application of log-linear analysis within the research of hidden relations of data. We use real data gained from the marketing research, which was based on the identification of educational institution communication policy tools in order to define the perception of further education need in relation to the value of education from the point of motivation.

Keywords: log-lineárna analýza; štatistická metóda; komunikačný marketingový mix (search for similar items in EconPapers)
JEL-codes: C25 C93 (search for similar items in EconPapers)
Date: 2009-11-15
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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:20260

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