A Theoretical Framework for Country-of-Origin-Research in the Food sector

Adriano Profeta

MPRA Paper from University Library of Munich, Germany

Abstract: The main advancement of the developed theoretical framework for Country-of-Origin (CO) research in this paper is the holistic consideration of CO in consumer choice that is missing in older works as for example made by ITTERSUM (2003) or JAFFE AND NEBENZAHL (2001). These and other researchers describe a lot of aspects of the CO effect separately and inde-pendent from each other without paying a lot attention to the interdependencies. Furthermore the offered model integrates new but important impact factors on the CO effect. The devel-oped theoretical framework has to be tested empirical and therefore call for future CO re-search in the food sector.

Keywords: Country-of-Origin; Food; Theoretical Model (search for similar items in EconPapers)
JEL-codes: D11 D91 P46 Q1 (search for similar items in EconPapers)
Date: 2008
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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