Profts and principles: Four perspectives

Johan Graafland

MPRA Paper from University Library of Munich, Germany

Abstract: This article clarifies the relationship between profits and principles by distinguishing four alternative perspectives: the win-win perspective in which ethical behaviour generates the highest profits; a licence-to-operate perspective in which a minimum ethical performance is required to receive legitimation from the society; an acceptable profits perspective, in which an acceptable profitability is required to assure the financial continuity; and an integrated perspective. These four perspectives are illustrated by statements from Shell reports and from interviews with managers of a large European retail company.

Keywords: Profits; ethics; Shell reports; sustainability; triple P bottom line; win-win situation; licence to operate (search for similar items in EconPapers)
JEL-codes: D21 D69 M14 (search for similar items in EconPapers)
Date: 2001
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

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