Marketing Concept as a Tool for Development of Tourism in Kosovo

Fatos Ukaj

MPRA Paper from University Library of Munich, Germany

Abstract: Using Marketing in Tourism creates a clear view about the real state of developing Tourisms offers and its effects, dealing with marketing elements through Promotion and Distribution of Tourism’s product. The purpose of using Marketing concept in Tourisms activity is to stimulate and to help the development of Tourism in Kosovo. Without successful functioning of Marketing in today’s surrounds and world’s global business, Tourism and the other business branches, would be convicted in failure. Although, the activity of Tourism is of a seasonal character, Marketing concept with its advantage, firstly recognized by its Tourism product, then by its opportunities for a better use of Tourism capacity. With this given framework of research, as intensive work of economy activity in frame of Tourisms economy it has distinctly economy function in countries in which are developing the Tourisms movements.

Keywords: Marketing concept; Tourisms product; Promotion; Distribution; Price; Globalization; Develop and Competition. (search for similar items in EconPapers)
JEL-codes: L83 M31 M37 (search for similar items in EconPapers)
Date: 2010-03-05
New Economics Papers: this item is included in nep-tur
References: View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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