Effects of the private-label invasion in food industries
Michael Ward (),
Jeffrey Perloff and
J. Michael Harris
MPRA Paper from University Library of Munich, Germany
Using supermarket scanner data, we test a variety of hypotheses from trade journals about the invasion of private-label food products. According to conventional industry wisdom, name-brand firms defended their brands against new private-label products by lowering their prices, engaging in additional promotional activities, and increasingly differentiating their products. Our empirical evidence is inconsistent with these beliefs.
Keywords: private label; entry; price; promotional activity; differentiation; supermarket (search for similar items in EconPapers)
JEL-codes: Q13 D4 L1 (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (75) Track citations by RSS feed
Published in American Journal of Agricultural Economics 4.84(2002): pp. 961-973
Downloads: (external link)
https://mpra.ub.uni-muenchen.de/22186/1/MPRA_paper_22186.pdf original version (application/pdf)
Journal Article: Effects of the Private-Label Invasion in Food Industries (2002)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:22186
Access Statistics for this paper
More papers in MPRA Paper from University Library of Munich, Germany Ludwigstraße 33, D-80539 Munich, Germany. Contact information at EDIRC.
Bibliographic data for series maintained by Joachim Winter ().