Effects of the private-label invasion in food industries

Michael Ward, Jay Shimshack, Jeffrey Perloff and J. Michael Harris

MPRA Paper from University Library of Munich, Germany

Abstract: Using supermarket scanner data, we test a variety of hypotheses from trade journals about the invasion of private-label food products. According to conventional industry wisdom, name-brand firms defended their brands against new private-label products by lowering their prices, engaging in additional promotional activities, and increasingly differentiating their products. Our empirical evidence is inconsistent with these beliefs.

Keywords: private label; entry; price; promotional activity; differentiation; supermarket (search for similar items in EconPapers)
JEL-codes: D4 L1 Q13 (search for similar items in EconPapers)
Date: 2002-11
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Citations: View citations in EconPapers (97)

Published in American Journal of Agricultural Economics 4.84(2002): pp. 961-973

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Related works:
Journal Article: Effects of the Private-Label Invasion in Food Industries (2002)
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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:22186

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