Keynesian substantiation of the marketing policies in local development

Lucica Matei () and Stoica Anghelescu

MPRA Paper from University Library of Munich, Germany

Abstract: The local development means the existence of several goods and services and their performance, expressed through adequate marketing policies, thus determining the overall development performance. The paper approaches the economic fundamental issues of local development and in this context it determines the basic components of public service marketing, relevant for local development: price, multiplier of revenues/expenditures, respectively the export multiplier. Those elements will express the ratios between resources and outcomes and their balance is based on a Keynesian model in an open economy

Keywords: local development; public marketing; Keynesian approach (search for similar items in EconPapers)
JEL-codes: A13 B23 E12 H71 L32 (search for similar items in EconPapers)
Date: 2010-06-15, Revised 2010-05-29
New Economics Papers: this item is included in nep-mkt
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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Related works:
Journal Article: Keynesian Substantiation of the Marketing Policies in Local Development (2010)
Working Paper: Keynesian Substantiation of the Marketing Policies in Local Developmen t (2010)
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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:22969

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