El éxito de Inditex y la sombra de Hennes and Mauritz. Diferencias en la dirección estratégica

Inditex succes, Hennes and Maurtiz's shade and their strategic management

María de las Viñas Gallardo Ramiro

MPRA Paper from University Library of Munich, Germany

Abstract: Different strategies adopted by corporation’s management condition its market success. If a strategy were good enough, the rest of the corporations that operate on its activity segment which have similar characteristics would try to copy it. Inditex is leading the textile sector, meanwhile Hennes and Mauritz (H&M) is not getting closer enough to Inditex in order to obtain a vantage point forehead to it. This article is a comparative analysis about the policy, the strategy and the result of them.

Keywords: Inditex; Hennes and Mauritz; Dirección Estratégica; Inversión Internacional; Información Segmentada (search for similar items in EconPapers)
JEL-codes: M1 (search for similar items in EconPapers)
Date: 2010-04-30
New Economics Papers: this item is included in nep-cse, nep-his and nep-mkt
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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:23154

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