La información segmentada y el sistema de información de gestión para la toma de decisiones de inversión internacional: El caso de Indiex, S. A

Segment reporting and management information for international investment decision making: Inditex, S.A

María de las Viñas Gallardo Ramiro

MPRA Paper from University Library of Munich, Germany

Abstract: Inditex, S. A. is a leading textile holding. It has seven brand names, although the best known is Zara, its flagship. The key to its success lies in a swift response from production to market needs. The marketing strategy is locating its new brand names stores in major shopping streets. Moreover, the way it has to introduce its new ones is through its flagship. This article will study about the way of Inditex about making decisions about international investment.

Keywords: Inditex; Sistema de Información de Gestión; Inversión Internacional; Información Segmentada (search for similar items in EconPapers)
JEL-codes: M1 (search for similar items in EconPapers)
Date: 2010-03-25
New Economics Papers: this item is included in nep-mkt
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