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Twitter in Congress: Outreach vs Transparency

Feng Chi and Nathan Yang

MPRA Paper from University Library of Munich, Germany

Abstract: The paper provides some support in favor of Twitter adoption being driven by outreach reasons, rather than the well-popularized transparency motive. Furthermore, outreach considerations factor into a Republican's perceived benefit more than a Democrat's.

Keywords: Government communication; diffusion of technology; political marketing; social media. (search for similar items in EconPapers)
JEL-codes: M30 O30 (search for similar items in EconPapers)
Date: 2010-05-25, Revised 2010-06-22
New Economics Papers: this item is included in nep-cdm, nep-ict, nep-mkt and nep-pol
References: View references in EconPapers View complete reference list from CitEc
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