Public marketing in supporting the tourist destinations

Adriana Grigorescu () and Alina Elena Balalia

MPRA Paper from University Library of Munich, Germany

Abstract: National policies and public marketing of destinations should cover measures on broadening the supply of travel agencies, on intensifying promotion actions for the offered touristic product. In order to achieve this, it is necessary to choose modern means of promotion so that tourists remain informed on existing and available accommodation, accommodation rates, recreation and entertainment means, booking and payment methods. This paper aims to discuss about a suitable public marketing in the way of supporting the tourist destinations.

Keywords: tourism; tourist destinations; marketing; public marketing; tourism marketing; sustainable development; national policies (search for similar items in EconPapers)
JEL-codes: H50 M10 M31 (search for similar items in EconPapers)
Date: 2009, Revised 2010
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Published in HOTEL LINK, Journal for the Theory and Practice of Hotel Industry no.13-14, 2009/2010.volume(2010): pp. 376-382

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:25023

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