Romanian public marketing in terms of necessity, collaboration and mix

Adriana Grigorescu ()

MPRA Paper from University Library of Munich, Germany

Abstract: The paper carries out a short literature review on public sector and public marketing terms. The findings of the paper’s study shows that the Romanian public sector should give more importance to marketing activities, as 87% of the respondents sustained when asked about their necessity. Within a public institution, the marketing specialists should cooperate with research& development, sales and financial departments. The study results reaffirm the importance of the 4 P of the marketing mix when making an offer, and place them on the top positions.

Keywords: public marketing; knowledge; specialists; cooperation (search for similar items in EconPapers)
JEL-codes: H83 I20 M31 (search for similar items in EconPapers)
Date: 2010-05-14
New Economics Papers: this item is included in nep-mkt
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Published in Analele Universităţii Ovidius Constanţa. Seria: Știinţe Economice ISSN 1582 – 9383 issue 1.Volumu(2010): pp. 72-76

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https://mpra.ub.uni-muenchen.de/25133/1/MPRA_paper_25133.pdf original version (application/pdf)

Related works:
Journal Article: Romanian Public Marketing in Terms of Necessity,Collaboration and Mix (2010)
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