Images of Egypt in United Kingdom Tour Operators' Brochures

Sabreen J. Abd El Jalil

MPRA Paper from University Library of Munich, Germany

Abstract: Tour operators and travel agents play a double role as distribution channels and image creators with tourist brochures playing an important role in the image creation process. This paper assesses tourist images of Egypt in the United Kingdom through content analysis of the brochures of United Kingdom tour operators using 35 image attributes which are rated on a 5-point Likert scale. Most of the brochures in the United Kingdom market present Egypt and its physical attractions - beaches, historical sites, luxury accommodation - extremely positively although clearly they have a vested interest in doing this. They are however silent on certain aspects of the destination which have received negative comments in the literature - the real lifestyles of local people and their friendliness and hospitality, the local cuisine and safety and security.

Keywords: Brochures; content analysis; Egypt; tour operators; tourist image; UK tourist market (search for similar items in EconPapers)
JEL-codes: L83 M1 O1 (search for similar items in EconPapers)
Date: 2009-04-14, Revised 2009-08-25
References: View references in EconPapers View complete reference list from CitEc
Citations:

Published in TOURISMOS: An International Multidisciplinary Journal of Tourism 2.5(2010): pp. 179-191

Downloads: (external link)
https://mpra.ub.uni-muenchen.de/25322/1/MPRA_paper_25322.pdf original version (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:25322

Access Statistics for this paper

More papers in MPRA Paper from University Library of Munich, Germany Ludwigstraße 33, D-80539 Munich, Germany. Contact information at EDIRC.
Bibliographic data for series maintained by Joachim Winter ().