Spanish Tourist Behaviour: A Specific Objective-base Segmantation

Pablo Rodríguez González and Oscar Molina

MPRA Paper from University Library of Munich, Germany

Abstract: This work uses data from the Spanish Tourism Demand Segments Survey (N=6900) conducted by the IESA-CSIC for Turismo Andaluz, SA. The objective of the paper is to develop a statistical segmentation or typology of Spanish tourists based on objective aspects of tourist behaviour measured in the survey including destinations visited, theme of the trip, lodging, transportation and travel group. Initial categorical data are reduced using multiple correspondence analysis and grouped through cluster analysis. Afterwards, identified segments are evaluated to analyse their tourist profiles with a view to examining sociological perspectives of tourist behaviour.

Keywords: Tourist Demand; Segmentation; Spain; Domestic Tourism; Multiple Correspondence Analysis; Cluster Analysis (search for similar items in EconPapers)
JEL-codes: L83 M1 M3 (search for similar items in EconPapers)
Date: 2009-07-04, Revised 2009-08-27
References: View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Published in TOURISMOS: An International Multidisciplinary Journal of Tourism 3.4(2009): pp. 185-203

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:25458

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