Tools to keep brands on the market

E Doval and O Doval

MPRA Paper from University Library of Munich, Germany

Abstract: Brand purpose is to increase shareholders’ wealth and making profit. Considering the organizations economic environment changes and the fall of the most markets, the paper is focused on the general forces impeding the brand development and on finding some tools to strengthen the brands.

Keywords: marketing strategy; brand’s vision; brand management (search for similar items in EconPapers)
JEL-codes: M19 M31 (search for similar items in EconPapers)
Date: 2010-02-15
New Economics Papers: this item is included in nep-ind and nep-mkt
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Published in the Proceedings of the 34th ARA Congress (American-Romanian Academy of Arts and Science, USA) Ecole Polytechnique de Montreal.ISBN 9(2010): pp. 228-231

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:25793

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