Virgin Finance: Sir Richard Brandson’s pursuit of a significant presence in retail financial services
Bernardo Batiz-Lazo and
Kimio Kase
MPRA Paper from University Library of Munich, Germany
Abstract:
This teaching case study tells of the foundation and growth of the Virgin Group over the forty years to 2010. The creation of over 300 business interests in parts as far afield as the UK, South Africa, Australia and the USA resulted from a unique management style. Branson and the Virgin brand often associate with music (such as records and music stores) and travel (airlines, trains and booked holidays) but between August 2007 and February 2008 they were involved in a failed takeover of Northern Rock, a collapsed British bank. However, as this case study details, the Northern Rock affair was one of a long series of steps dating to the 1980s through which Branson and Virgin have been developing capabilities to enter the British retail banking sector.
Keywords: Branson; Virgin; retail financial services; leadership style; corporate strategy; diversification (search for similar items in EconPapers)
JEL-codes: A20 M13 N24 N84 (search for similar items in EconPapers)
Date: 2010-05
New Economics Papers: this item is included in nep-his and nep-mkt
References: View references in EconPapers View complete reference list from CitEc
Citations:
Downloads: (external link)
https://mpra.ub.uni-muenchen.de/26209/1/MPRA_paper_26209.pdf original version (application/pdf)
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:26209
Access Statistics for this paper
More papers in MPRA Paper from University Library of Munich, Germany Ludwigstraße 33, D-80539 Munich, Germany. Contact information at EDIRC.
Bibliographic data for series maintained by Joachim Winter ().