Culture as an individual process: Deficits of national cultural theories in management of cultural diversity

Rainer Lenz

MPRA Paper from University Library of Munich, Germany

Abstract: Most prevalent theories in cross cultural management reduce the variability of individual relations to one single category, the national culture. Based on the assumption that the national cultural values determine individual behavior the individual’s behavior in different national cultures becomes predictable. This over simplistic model pretends to provide “easy” answers for a complex world. In this article a new approach to culture is developed where culture is seen as a permanent individual process. The focus is the individual in its complex correlation to the society. This approach leads to a holistic view of a human being as it takes beside the social relations the individual's personality and it’s reflexivity into account.

Keywords: Cross Cultural Management; Cultural Theories; Culture; National Culture; Diversity Management; New Kantianism (search for similar items in EconPapers)
JEL-codes: A14 A23 I21 J20 L20 M54 Z1 Z10 (search for similar items in EconPapers)
Date: 2008-05
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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