A conceptual model of virtual product development process

Nader Ale Ebrahim, Shamsuddin Ahmed and Zahari Taha

MPRA Paper from University Library of Munich, Germany

Abstract: In today’s dynamic marketplace, companies are under strong pressure to introduce new products for long-term survival with their competitors. Besides, every company cannot cope up progressively or immediately with the market requirements due to knowledge dynamics being experienced in competitive milieu. Increased competition and reduced product life cycles put force upon companies to develop new products faster. In response to this pressing need there should be some new approach compatible in flexible circumstances. This paper presents a solution based on the Stage-Gate system, which is closely linked with virtual team approach. Virtual teams can provide a platform to advance the knowledge-base in a company and thus to reduce time-to-market. This article introduces conceptual product development architecture under a virtual-team umbrella. The paper describes all the major aspects of new product development (NPD), NPD process and its relationship with virtual team, Stage-Gate system and finally presents a modified Stage-Gate system. It also provides the guidelines for the successful implementation of virtual team in new products development.

Keywords: Modified Stage-Gate System; Virtual Product Development; Conceptual Model (search for similar items in EconPapers)
JEL-codes: L1 L15 L17 L2 M1 M11 M12 O3 O32 P4 (search for similar items in EconPapers)
Date: 2009-04-30, Revised 2009-06-12
New Economics Papers: this item is included in nep-mkt
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Published in In: 2nd Seminar on Engineering and Information Technology, (SEIT 2009), Universiti Malaysia Sabah, Kota Kinabalu, Sabah, Malaysia. (2009): pp. 191-196

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