Present challenges and future opportunities for Dacia cars on the Romanian automobile market

Gheorghe Cruceru and Dan Micuda

MPRA Paper from University Library of Munich, Germany

Abstract: Dacia car models are becoming well known and appreciated not only on the Romanian market but also on European markets. The present paper presents a current survey of Dacia cars sales on the domestic market, both in terms of territorial and structural elements, in order to identify the company strong points. A territorial level analysis was conducted in order to identify market areas suitable for further development along with a Dacia models analysis, the final objective being to highlight the main features of the company products most valued by the customers.

Keywords: car manufacturer; market positioning; customers perceptions. (search for similar items in EconPapers)
JEL-codes: D12 M31 (search for similar items in EconPapers)
Date: 2011-05
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