Structure and Determinants of Consumer Expenditures

L. S. Ladislav Stejskal and J. S. Jana Stavkova

MPRA Paper from University Library of Munich, Germany

Abstract: The local and worldwide present economic situation is often judged and discussed on the basis of the consumer expenditures development. Consumer expenditures or a buying behaviour outcome of each individual market subject is in marketing defined as a product and service seeking, from that consumers expect satisfying of their needs. On the basis of the introduced determination authors conducted a marketing research. Results in combination with a marketing insight into consumer expenditures realization served as a starting-point for an analysis of factors forming a consumer's buying decision. The introduced results are naturally just a view into the potential of the realized research result analysis. Development and testing of hypotheses has continually been proceeding

Keywords: consumer behavior; marketing research; consumer expenditures; household expenditures (search for similar items in EconPapers)
JEL-codes: D1 D12 R2 (search for similar items in EconPapers)
Date: 2010
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Related works:
Working Paper: Structure and determinants of consumer expenditures (2011)
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