Global product as a result of globalization process

Krzysztof Wach ()

MPRA Paper from University Library of Munich, Germany

Abstract: The paper elaborates on the process of global product creation. The author tries to define a global product. Basic product strategies on global market are described, among them: standardization, adaptation and diversification. Premises and conditions for product standardization as well as determiners of standardization and adaptation are quoted. Many examples of global product and its strategies are described.

Keywords: global product; globalization; standardization; adaptation; product positioning (search for similar items in EconPapers)
JEL-codes: F15 M30 (search for similar items in EconPapers)
Date: 2003
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Citations: View citations in EconPapers (1)

Published in Opportunities of Change. Conference Proceedings of the 3rd International Economic Congress, University of Gdansk, Gdańsk 2003 ISBN 83-7326-160-5 (2003): pp. 71-79

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:31660

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