The Taylor Effect on the Performances of the Red Devils’ Football Brand
João Leitão ()
MPRA Paper from University Library of Munich, Germany
In this paper we present an impact analysis of the regulation associated to the adoption of the Taylor Report, both on business strategy and sportive and financial performances of the Manchester United Football Club. An econometric approach is presented, by using a Cointegrated Vector Autoregressive (CVAR) model. This aims to analyse the impact of the regulation in terms of the national sportive performance, the value added, and the sales of the club, from 1967 to 1997. The importance of the Taylor Report on better national sportive performances of the football club in study is ratified. The growing importance of generating value added as a precedent mechanism that explains the best national sportive performance is confirmed.
JEL-codes: C32 M31 L51 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-mkt, nep-reg and nep-spo
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