La publicité des artisans en France au XXème siècle

Artisans's advertising in XXth century France

Cedric Perrin

MPRA Paper from University Library of Munich, Germany

Abstract: Artisans are usually considered as businessmen who don't advertise. The way the dvertising business organized itself at the beginning of the 20th century seems to relegate them out of his field. However, craftsmen do seem to use some kind of commercial communication. To exist in their territory, they communicate through diversified means throughout the 20th century. (Signs, advertising inserts, commercial documents...) This communication has its own themes thanks to which craftsmen try to improve the reputation of their business and stand out from the competition. They do therefore advertise.

Keywords: artisans; –; advertising; –; market; –; territory (search for similar items in EconPapers)
JEL-codes: N83 N84 (search for similar items in EconPapers)
Date: 2008, Revised 2011
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