Internet jako dodatkowy kanał dystrybucji – efekt synergii czy kanibalizm?

Internet as Additional Distribution Channel - Synergy or Cannibalism

Grzegorz Chodak ()

MPRA Paper from University Library of Munich, Germany

Abstract: In this article main advantages and disadvantages of internet distribution as additional channel were analysed. The profs were divided into real, illusory and ambiguous factors. Then threats and disadvantages were shown. The important issues concerning additional internet channel were also described . The last part of the article contains presentation of the survey conducted in 616 Polish internet shops. The investigation concerns multi-channel distribution.

Keywords: distribution; internet shop; electronic commerce (search for similar items in EconPapers)
JEL-codes: L86 (search for similar items in EconPapers)
Date: 2010-09
New Economics Papers: this item is included in nep-cis
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Published in Gospodarka Materiałowa i Logistyka 9 (2010): pp. 8-15

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:34180

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