Empirical Conclusion from the Managerial Perception for the Various Multi-Brands Strategies and their Implementations

Syed Akif Hasan and Muhammad Imtiaz Subhani

MPRA Paper from University Library of Munich, Germany

Abstract: This study enumerates the implicit conclusions (i.e. rank/ importance of multi brand strategies) which are drawn from the managerial perception for various multi-brand strategies while interrogating the impact of such conclusions on the level of implementation of stated strategies. The study concludes that the strategies which have the higher perceptual rank (importance) are not necessarily implemented the most, as the strategy in terms of obtaining more shelf space has a lower comparative rank (importance as perceived by mangers) but it has the significant and highest level of implementation, while, the strategy in terms of occupying the various market segments has an insignificant level of implementations though it has a highest score of perceived importance by managers.

Keywords: Multi-brand strategies; managerial perception; shelf-space; market segments (search for similar items in EconPapers)
JEL-codes: A11 L1 (search for similar items in EconPapers)
Date: 2011
New Economics Papers: this item is included in nep-cse
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Published in European Journal of Economics, Finance and Administrative Sciences 39 (2011): pp. 66-70

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