Kategorisierung von mobilen Werbekampagnen

Categorization of Mobile Advertising Campaigns

Key Pousttchi and Dietmar Georg Wiedemann

MPRA Paper from University Library of Munich, Germany

Abstract: The result of this contribution is a categorization and thus a description model for mobile advertising campaigns using the morphological method. For identification of the characteristics 32 case studies were analysed and relevant literature was sighted.

JEL-codes: M21 (search for similar items in EconPapers)
Date: 2006
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Citations: View citations in EconPapers (1)

Published in Kurzbeiträge zur 1. Fachtagung Mobile Informationssysteme (2006): pp. 1-5

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:3608

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