Bases del proceso de internacionalización de las cadenas hoteleras de las Islas Baleares

Bases of the globalisation of the hotel chains of the Balearic Islands

Joan Carles Cirer-Costa ()

MPRA Paper from University Library of Munich, Germany

Abstract: In recent decades, hotel companies based in the Balearic Islands have become the leaders of the Spanish tourism market and have been released, with great success, to conquer international markets. This article analyses the foundations of this global expansion: its position in the island tourist market, its family character and the relations which they have maintained with international tourism companies: foreign capital tour operators and hotel chains. This analysis includes the definition of the main evolutionary characteristics of the largest European tourist destination: the Balearic Islands and the comparison with other Spanish companies which have also been globalised over those same years. Findings indicate that this expansion has occurred in conditions of competition and without their players having the initial legal or administrative advantages which are so common in other sectors.

Keywords: Hotels; globalisation; tourism; Balearic Islands (search for similar items in EconPapers)
JEL-codes: F23 L11 L25 L83 (search for similar items in EconPapers)
Date: 2012-03-08
New Economics Papers: this item is included in nep-tur
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:37210

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