Análisis de los factores que afectan la repetición de la visita a una atracción cultural: una aplicación al museo de Antioquia
Analysis of factors affecting repeat visit to a cultural attraction: an application to the Museum of Antioquia
Juan Brida (),
Pablo Daniel Monterubbianesi and
Sandra Zapata Aguirre
Authors registered in the RePEc Author Service: Sandra Zapata-Aguirre ()
MPRA Paper from University Library of Munich, Germany
This study analyzes the behavior of repeat visitors to a cultural resource, in this case the Museum of Antioquia in Medellin (Colombia), by estimating travel cost model. The empirical results highlight issues such as women are more likely to re-visit the museum that age is also an important variable as is the employment status of visitors and income level. These results are a key tool to the strategic positioning of the museum and cultural tourism. A brief discussion is presented as well as management actions are recommended.
Keywords: museums; cultural tourism; cultural economics; urban tourism (search for similar items in EconPapers)
JEL-codes: D12 C19 L83 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-cul and nep-tur
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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:37622
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