Spending patterns in youth

Syed Hasan, Muhammad Subhani () and Amber Osman

MPRA Paper from University Library of Munich, Germany

Abstract: The age of juvenility i.e. the youth has become emerged with new personality characteristics, which has made them more powerful than ever before. Similarly, the youth has become more spendthrift in their daily routine to satisfy their self-concept and social circle they belong to or wish to move in to. From yester years, spending pattern of youth has increased at large and they have now more autonomy at making buying decisions. This research is giving a clear answer of youth spending behavior and factors which influence this behavior. The findings of this paper present a precise glimpse on the factors which decides the increasing spending patterns in youth. It is noted that both the male and female youth have different spending patterns with a slight similarity. Thus, this paper is a healthy insight for the marketing professionals focusing their brand inventions for the youth as their target market.

Keywords: Youth; Spending Patterns; Consumer Behavior; Brands (search for similar items in EconPapers)
JEL-codes: A1 D91 (search for similar items in EconPapers)
Date: 2012
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Published in American Journal of Scientific Research 54 (2012): pp. 144-149

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