Effect of Trust Factors on Consumer’s Acceptance of Word of Mouth Recommendation

Syed Hasan, Muhammad Subhani () and Amber Osman

MPRA Paper from University Library of Munich, Germany

Abstract: This study investigates the effects of Trust Factors on Customer’s Acceptance of Word of Mouth recommendations. A sample size of 1000 consumers of different brands has been taken randomly on the basis of convenience. Results obtained from statistical analysis using the Logistic regression as a statistical tool which showed that the individual variables like experience, affinity, expertise are displaying no significant impact upon the acceptance of word of mouth.

Keywords: Expertise; Experience; Impartiality; Affinity; Track Record of recommender (search for similar items in EconPapers)
JEL-codes: A1 M3 (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:39101

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