The marketing spirit from the perspective of moral values

Andrei Cosmin Dumea and Dragos Florentin Mariciuc

MPRA Paper from University Library of Munich, Germany

Abstract: Economic theory and practice, in general, and marketing, in particular, involve a cultivation of an entrepreneurial and mercantile atittude, the willing to win and to speculate any business opportunity. Not infrequently, was questioned the ethical nature of any commercial approach, the morality of the profit or the lack of sincerity of the advertisements. This paper aims to illustrate areas of marketing practice that provoke substantial ethical comment and discussion.

Keywords: marketing ethics; ethics; moral standards (search for similar items in EconPapers)
JEL-codes: M30 M31 M37 (search for similar items in EconPapers)
Date: 2010-06, Revised 2012-06
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