Determinants of business success of small and medium enterprises

Javed Jasra, Muhammad Asif Khan, Ahmed Imran Hunjra, Rana Aziz Ur Rehman and Rauf i Azam

MPRA Paper from University Library of Munich, Germany

Abstract: The small and medium enterprises (SMEs) play critical role in the development of the country. The success of SMEs depends on number of factors. This study examines the role of key factors in the success of SMEs in Pakistan. The study also investigates the relationship between SMEs success and its determinants. Target population of the study was SMEs operating in different lines of business from service to manufacturing. Sample size of this study was 520 small and medium lines of businesses. Responses of the subjects were collected through questionnaires. SPSS software is used for analysis. This study concludes that there is a significant relationship between business success and its determinants. The result also shows that financial resources are the most important factor in the success of business perceived by small and medium enterprises. The success of small and medium enterprises can contribute significantly in the development of the country.

Keywords: Business success; financial resources; marketing strategy; technological resources (search for similar items in EconPapers)
JEL-codes: P42 (search for similar items in EconPapers)
Date: 2010
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (11)

Published in International Journal of Business and Social Science 20.2(2011): pp. 274-280

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Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:40685

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