Planning, managing and implementing place/city marketing effectively: review and discussion of the last 25 years

Theodore Metaxas

MPRA Paper from University Library of Munich, Germany

Abstract: One of the most interesting issues in the literature of urban studies, the last thirty years especially,, concern the significance of city marketing procedure on high degree of city competitiveness achievement. The basic questions arising refer to the effectiveness of city marketing and how it can be measured, to the ability of public local authorities to plan and implement promotion policies as well as to the determination of the prerequisites according to which the “final produced good”, which is the “city image”, can be promoted effectively to the potential target markets. The purpose of the paper is to provide some answers to the questions above by reviewing and discussing the main relevant arguments of the last 25 years.

Keywords: Place/City Marketing Public Local Authorities Planning; Managing and Implementing City Marketing (search for similar items in EconPapers)
JEL-codes: O20 O21 O29 (search for similar items in EconPapers)
Date: 2010, Revised 2010
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://mpra.ub.uni-muenchen.de/41024/1/MPRA_paper_41024.pdf original version (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:41024

Access Statistics for this paper

More papers in MPRA Paper from University Library of Munich, Germany Ludwigstraße 33, D-80539 Munich, Germany. Contact information at EDIRC.
Bibliographic data for series maintained by Joachim Winter (winter@lmu.de).