The city and its canal: producing a place marketing pilot plan for Chester

Alex Deffner () and Theodore Metaxas

MPRA Paper from University Library of Munich, Germany

Abstract: The main purpose is the presentation of a Place Marketing Pilot Plan (PMPP) for the city of Chester and its unique Canal. This plan was produced in the context of the INTERREG IIIc project CultMark (Cultural Heritage, Local Identity and Place Marketing for Sustainable Development). The PMPP is based on the Strategic Planning process always starting from the identification of the vision of the place and the primary place (incorporating tourism) development objectives, also leading to the increase of competitiveness.

Keywords: Place Marketing Plan; Chester/ Chester Canal; CultMark INTERREG IIIc project; heritage tourism (search for similar items in EconPapers)
JEL-codes: O20 O21 R11 (search for similar items in EconPapers)
Date: 2009, Revised 2009
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